--- title: "ActiveCampaign Pricing 2026: Complete Cost Breakdown by Plan and List Size" canonical: https://emailsequenceai.com/blog/activecampaign-pricing-breakdown-2026 date: 2026-08-08 lastUpdated: 2026-08-08 category: "Reviews" publisher: EmailSequenceAI --- # ActiveCampaign Pricing 2026: Complete Cost Breakdown by Plan and List Size # ActiveCampaign Pricing 2026: Complete Cost Breakdown by Plan and List Size ActiveCampaign is known for powerful automation and a built-in CRM — but how much does it actually cost as your business grows? Here is the complete pricing breakdown across all plans and list sizes, with comparisons to HubSpot, Mailchimp, and GetResponse. > ⚡ **QUICK ANSWER**: ActiveCampaign offers four plans: Lite ($29/mo), Plus ($49/mo), Professional ($79/mo), and Enterprise ($145/mo). The Plus plan is the sweet spot — it includes CRM, automation, lead scoring, and site tracking. Annual billing saves 20%. ## ActiveCampaign Plans Overview | Plan | Price (1K contacts) | Price (10K contacts) | Key Features | |------|--------------------|-----------------------|--------------| | **Lite** | $29/mo | $79/mo | Email, 5 actions per automation, basic automations | | **Plus** | $49/mo | $149/mo | CRM, lead scoring, site tracking, 250+ automation templates, landing pages | | **Professional** | $79/mo | $229/mo | Predictive sending, split automations, attribution, on-site messages | | **Enterprise** | $145/mo | $339/mo | Custom objects, dedicated account manager, free design services, SSO | ## Full Pricing Table by List Size | Contacts | Lite | Plus | Professional | Enterprise | |----------|------|------|-------------|------------| | 1,000 | $29/mo | $49/mo | $79/mo | $145/mo | | 2,500 | $39/mo | $59/mo | $89/mo | $155/mo | | 5,000 | $64/mo | $99/mo | $149/mo | $215/mo | | 10,000 | $79/mo | $149/mo | $229/mo | $339/mo | | 25,000 | $149/mo | $259/mo | $369/mo | $549/mo | | 50,000 | $279/mo | $449/mo | $629/mo | $879/mo | **Annual billing saves 20%** (roughly 2.4 months free). ## What Is Included in Each Plan? ### Lite Plan ($29/month) - Email marketing with unlimited sends - Basic automations (up to 5 actions per automation) - Email builder with templates - Lead capture forms - Reporting dashboard - Chat support ### Plus Plan ($49/month) — Most Popular - Everything in Lite - Built-in CRM with deal pipelines - Lead scoring (multi-score) - Site tracking - 250+ automation templates (unlimited actions) - Landing pages - E-commerce integrations (Shopify, WooCommerce) - SMS marketing (add-on) - Contact management with tags and segments ### Professional Plan ($79/month) - Everything in Plus - Predictive sending (AI-powered send time) - Split automations (A/B test within workflows) - Attribution reporting - On-site messages - Custom branding - Dedicated IP (available as add-on) ### Enterprise Plan ($145/month) - Everything in Professional - Custom objects and custom fields - Dedicated account manager - Free design services (landing pages, emails) - Single sign-on (SSO) - Domain-level reporting - Priority support ## ActiveCampaign vs Competitors Pricing | Contacts | ActiveCampaign (Plus) | HubSpot (Professional) | Mailchimp (Standard) | GetResponse (Starter) | |----------|----------------------|----------------------|---------------------|----------------------| | 1,000 | $49/mo | $800/mo | $13/mo | $19/mo | | 5,000 | $99/mo | $1,070/mo | $75/mo | $54/mo | | 10,000 | $149/mo | $1,200/mo | $110/mo | $79/mo | | 25,000 | $259/mo | $1,500+/mo | $270/mo | $174/mo | | 50,000 | $449/mo | $1,500+/mo | $385/mo | $299/mo | **Key takeaways**: - ActiveCampaign Plus is 16x cheaper than HubSpot Professional at 1,000 contacts - ActiveCampaign is more expensive than GetResponse but includes a CRM - ActiveCampaign is cheaper than Mailchimp at 25,000+ contacts - The Plus plan is the best value — it includes CRM, automation, and lead scoring ## Which Plan Should You Choose? ### Choose Lite ($29/mo) If: - You need email marketing with basic automation - You do not need CRM or lead scoring - You have under 5,000 contacts - Budget is a primary concern ### Choose Plus ($49/mo) If: - You need CRM with deal pipelines - You want 250+ automation templates - You need lead scoring and site tracking - You run a B2B business or SaaS company - You want the best value for features ### Choose Professional ($79/mo) If: - You need predictive sending (AI send time optimization) - You want split automations for A/B testing workflows - You need attribution reporting - You have a large sales team ### Choose Enterprise ($145/mo) If: - You need custom objects and domain-level reporting - You want a dedicated account manager - You need SSO for team management - You have 25,000+ contacts and complex requirements [Read our full ActiveCampaign review →](/reviews/activecampaign-review) ## FAQ ### Does ActiveCampaign have a free plan? No. ActiveCampaign offers a 14-day free trial but no permanent free plan. The Lite plan starts at $29/month for 1,000 contacts. If you need a free plan, consider ConvertKit (1,000 subscribers free) or MailerLite (1,000 subscribers free). ### How much does ActiveCampaign cost for 10,000 contacts? The Lite plan costs $79/month, Plus costs $149/month, Professional costs $229/month, and Enterprise costs $339/month for 10,000 contacts. Annual billing saves 20%. ### Is ActiveCampaign worth the price? Yes, if you need CRM and advanced automation. The Plus plan at $49/month replaces email marketing ($19-54) + CRM ($14-45) + advanced automation — potentially saving money. If you only need email marketing, GetResponse at $19/month is more affordable. ### Does ActiveCampaign charge per email sent? No. ActiveCampaign charges based on contact list size, not email volume. You can send unlimited emails to your contacts on all plans. ### Can I downgrade my ActiveCampaign plan? Yes. You can upgrade or downgrade at any time. Changes take effect at the next billing cycle. You can also switch between monthly and annual billing. [Compare ActiveCampaign with GetResponse →](/reviews/activecampaign-review) --- Source: https://emailsequenceai.com/blog/activecampaign-pricing-breakdown-2026 — © 2026 EmailSequenceAI