---
title: "Brevo Pricing 2026: Complete Cost Breakdown by Plan & List Size"
canonical: https://emailsequenceai.com/blog/brevo-pricing-breakdown-2026
date: 2026-08-12
lastUpdated: Aug 12, 2026
category: "Reviews"
publisher: EmailSequenceAI
---

# Brevo Pricing 2026: Complete Cost Breakdown by Plan & List Size

> **Quick answer**: Brevo offers a Free plan (300 contacts, 300 emails/day) and paid plans from $25/month. Unlike Mailchimp, Brevo charges by emails sent — not contacts stored — making it 40-60% cheaper for large lists. At 50,000 contacts, Brevo costs $275/mo vs Mailchimp's $350/mo.

# Brevo Pricing 2026: Complete Cost Breakdown by Plan & List Size

Brevo (formerly Sendinblue) is the hidden gem of email marketing pricing — it charges by emails sent, not contacts stored. This makes it the cheapest option for businesses with large lists. Here is the complete breakdown.

> ⚡ **QUICK ANSWER**: Brevo offers a Free plan (300 contacts, 300 emails/day) and paid plans from $25/month. **Unlimited contacts on all paid plans** — you only pay for emails sent. At 50,000 contacts, Brevo costs $275/mo vs Mailchimp's $350/mo. Best value for large lists.

## Brevo Plans Overview

| Plan | Price | Emails/month | Key Features |
|------|-------|-------------|--------------|
| **Free** | $0 | 300/day (9,000/mo) | 300 contacts, basic templates, Brevo badge |
| **Starter** | $25/mo | 20,000 | Unlimited contacts, no badge, basic support |
| **Business** | $65/mo | 1,000,000+ | Advanced automation, A/B testing, send-time optimization |
| **Enterprise** | Custom | Custom | Dedicated IP, SSO, priority support, custom volume |

## Full Pricing Table by List Size

Brevo's unique pricing model means your cost depends on **emails sent**, not contacts stored:

| Contacts | Emails/month | Starter | Business |
|----------|-------------|---------|----------|
| 300 | 9,000 | $0 (Free) | $65/mo |
| 1,000 | 20,000 | $25/mo | $65/mo |
| 5,000 | 20,000 | $25/mo | $65/mo |
| 10,000 | 20,000 | $25/mo | $65/mo |
| 25,000 | 50,000 | $37/mo | $145/mo |
| 50,000 | 100,000 | $57/mo | $275/mo |
| 100,000 | 200,000 | $77/mo | $525/mo |

**Key advantage**: On the Starter plan, you can store **unlimited contacts** and only pay for emails sent. This is unique in the industry.

## What Is Included in Each Plan?

### Free Plan ($0/month)
- 300 contacts
- 300 emails/day (9,000/month)
- Basic email templates
- Signup forms
- Brevo badge on emails
- Email support

### Starter Plan ($25/month)
- **Unlimited contacts**
- 20,000 emails/month
- No Brevo badge
- Basic email support
- Landing pages
- Facebook ads integration
- Basic reporting

### Business Plan ($65+/month)
- Everything in Starter
- Advanced marketing automation
- A/B testing
- Send-time optimization
- Advanced reporting and analytics
- Multi-user access (up to 10)
- Phone support
- SMS marketing automation
- WhatsApp messaging
- Meeting scheduler

### Enterprise Plan (Custom)
- Everything in Business
- Dedicated IP address
- SSO (single sign-on)
- Priority support
- Custom sending volume
- Dedicated account manager

## Brevo vs Alternatives

| Platform | 10K contacts | 25K contacts | 50K contacts | Pricing Model |
|----------|-------------|-------------|-------------|--------------|
| **Brevo** | $25-65/mo | $37-145/mo | $57-275/mo | Per email sent |
| **Mailchimp** | $61-100/mo | $250/mo | $350/mo | Per contact |
| **GetResponse** | $79-114/mo | $174-245/mo | $299-399/mo | Per contact |
| **Klaviyo** | $170/mo | $400/mo | $720/mo | Per contact |
| **MailerLite** | $70/mo | $165/mo | $320/mo | Per contact |

**Verdict**: Brevo is **40-70% cheaper** than all competitors for lists above 5,000 contacts. The unlimited contacts model is a game-changer for businesses with large but infrequently-emailed lists.

## Is Brevo Worth It in 2026?

**Brevo is worth it if:**
- You have a large contact list (5,000+) but send emails infrequently
- You want unlimited contacts without paying per subscriber
- You need SMS + email + WhatsApp in one platform
- You're price-sensitive and want the cheapest reliable option
- You need basic automation (Business plan)

**Brevo is NOT worth it if:**
- You need advanced AI features (GetResponse is ahead)
- You need webinars (GetResponse includes them)
- You need advanced ecommerce analytics (Klaviyo is better)
- You send high volume emails (pricing scales with email volume)
- You need 200+ email templates (Brevo has fewer)

## Brevo vs GetResponse: Which Is Better?

| Feature | Brevo | GetResponse |
|---------|-------|------------|
| Free plan | 300 contacts | 500 contacts |
| Unlimited contacts | Yes (Starter+) | No |
| AI email writer | No | Yes |
| Webinar hosting | No | Yes (100-500 attendees) |
| Landing pages | Yes | Yes (200+ templates) |
| SMS marketing | Yes (included) | Yes (add-on) |
| Advanced automation | Business plan | Marketer plan |
| Price at 10K contacts | $25-65/mo | $79-114/mo |
| Price at 50K contacts | $57-275/mo | $299-399/mo |

**Choose Brevo** for: large lists, low email frequency, SMS needs, lowest price
**Choose GetResponse** for: AI features, webinars, landing pages, advanced automation

[Try beehiiv Free →](/go/beehiiv) | [Try Brevo Free →](/go/brevo)

---

**Bottom line**: Brevo is the cheapest email marketing platform for large lists. Its per-email pricing model can save you 40-70% compared to Mailchimp, GetResponse, or Klaviyo. Use our [Pricing Calculator](/tools/pricing-calculator) to see exactly how much you'd save.

---

Source: https://emailsequenceai.com/blog/brevo-pricing-breakdown-2026 — © 2026 EmailSequenceAI