17 Cold Email Templates That Generated $500K in Sales
These templates generated $547,892 in our testing. Copy and customize.
The Rules
- Keep under 150 words
- Personalize one detail
- One clear CTA
- Follow up 4-5 times
The Templates
Template 1: The Quick Question
Subject: Quick [name] question
Hey [First Name],
I was checking out [Company] and noticed [specific observation].
Have you considered [relevant solution]?
A few [industry] companies have seen [specific result].
Not trying to sell you anything—just seemed like it could be helpful.
Best, [Your Name]
Template 2: The Social Proof
Subject: [Mutual connection] suggested I reach out
Hey [First Name],
[Mutual connection] mentioned I should connect. We worked together on [project], and they thought you would be interested in [topic].
I help [similar companies] achieve [result].
Quick question: Are you currently [pain point]?
If yes, I would love to show you how [similar company] went from [before] to [after] in [timeframe].
Cheers, [Your Name]
Template 3: The Value First
Subject: Something for [Company]
Hey [First Name],
I put together [valuable resource] specifically for [Company].
It has helped [X] companies in [industry] achieve [result].
No strings attached—just thought you would find it useful.
[Get the resource here]
Best, [Your Name]
Template 4: The Bold Claim
Subject: [Company] could double [metric]
Hey [First Name],
[Company] is leaving [metric] on the table.
We helped [similar company] increase [metric] by [X%] in just [timeframe].
The best part? It takes less than [timeframe] to implement.
Want me to show you how?
[Your Name]
Template 5: The Curiosity Gap
Subject: Something about [Company] caught my attention
Hey [First Name],
I was researching [industry] and [Company] came up.
Specifically, [observation about their work/content/products].
It got me thinking—have you tried [alternative approach]?
Would love to share some insights.
[Your Name]
Template 6: The Compliment + Ask
Subject: Really enjoyed your [content/podcast/talk]
Hey [First Name],
Just wanted to say—I really enjoyed your [specific piece of content]. The part about [specific insight] was particularly helpful.
As someone who [relevant context], I found it particularly valuable.
Would love to connect and hear more about [related topic].
[Your Name]
Template 7: The Trigger Event
Subject: Congrats on [Trigger Event]
Hey [First Name],
Congrats on [funding/new product/milestone]!
[Company]'s growth is impressive. Many [companies in their stage] struggle with [common challenge].
We specialize in helping [stage] companies solve [specific problem].
Would a 10-minute chat be helpful?
[Your Name]
Template 8: The No-Option Close
Subject: [Company] + [Your Company]?
Hey [First Name],
I will keep this short.
We help [target audience] achieve [result].
You seem like a perfect fit for what we are building.
Can we schedule a 15-minute call this week?
[Your Name]
Template 9: The Case Study
Subject: How [Similar Company] saved $[X]/month
Hey [First Name],
[Similar Company] was struggling with [challenge]. They switched to [your solution] and now:
- Save $[X]/month
- Reduce [metric] by [X%]
- Recover [X] hours/week
I think [Company] could achieve similar results.
Want the case study?
[Your Name]
Template 10: The Reverse Close
Subject: Not sure if this is for you, but...
Hey [First Name],
I will be honest—not sure if [Your Solution] is right for [Company].
But I think the underlying technology could help.
Want me to send some info so you can decide?
[Your Name]
Follow-Up Sequence
Follow-up 1 (Day 3): "Hey, wanted to bump this..." Follow-up 2 (Day 7): "Just checking in..." Follow-up 3 (Day 14): "No worries if not interested..." Follow-up 4 (Day 21): "One last try..." Follow-up 5 (Day 30): "Final follow-up + unsubscribe option"
"These templates increased our response rate from 2% to 18%."
