Email Marketing for Wineries in 2026: Sell More Wine & Fill Tasting Rooms
Wineries that use email marketing see 50% more tasting room visits and 4x more wine club signups. Here is the complete guide.
⚡ QUICK ANSWER: Best email platforms for wineries: GetResponse (best overall — AI + automation), Brevo (cheapest — SMS + email), Mailchimp (beginners), MailerLite (best free plan), Klaviyo (DTC wine data).
Why Wineries Need Email Marketing
| Metric | With Email | Without Email |
|---|---|---|
| Tasting room visits | +50% | Baseline |
| Wine club signups | 4x higher | Baseline |
| Vintage release sell-through | +45% | Baseline |
| Gift set revenue | +40% | Baseline |
| Open rate | 30-40% | N/A |
5 Best Email Platforms for Wineries
1. GetResponse — Best Overall
- AI email writer for wine descriptions and pairing tips
- 200+ landing pages for club signup and event registration
- Automation for release announcements and allocation sequences
- E-commerce for selling wine, merch, and gift sets online
- Free plan: 500 contacts
2. Brevo — Best for SMS + Email
3. Mailchimp — Best for Beginners
4. MailerLite — Best Free Plan
5. Klaviyo — Best for DTC Wine Data
Winery Email Sequence Templates
New Vintage Release (3 emails)
- Day 0: "New vintage alert: [Wine Name] [Year] is here! 🍷 — club members get first access"
- Day 2: "Now available to all! Try [Wine Name] in our tasting room"
- Day 5: "Limited allocation: only [X] cases remaining — order now!"
Wine Club Promotion (3 emails)
- Day 0: "Join our wine club — exclusive allocations, discounts, and events! 🍷"
- Day 3: "Club benefits: quarterly picks, member-only releases, 20% off, free tastings"
- Day 7: "Last chance: first 50 new members get a free vertical tasting!"
Tasting Event Invitation
- "Wine and food pairing dinner: [Date] — 5 courses, 5 wines 🍽️"
- "Harvest party: join us for grape stomping and live music! 🍇"
- "Vineyard tour + tasting: every Saturday at 11am 🌿"
Seasonal Campaigns
Spring: "Spring releases: crisp whites and rosés for patio season 🌸" Summer: "Summer sipping: chilled whites, rosés, and sparkling ☀️" Fall: "Harvest season: new reds, barrel tastings, and fall events 🍂" Winter: "Holiday gift sets: perfect wines for gifting and entertaining ❄️"
Wine Education Content
- "Food pairing guide: [Wine] with [Dish] 📝"
- "Cellar guide: how to store and age your wines properly 📚"
Monthly Newsletter
- Wine spotlight of the month
- Tasting room events calendar
- Wine club update
- Merch and gift set spotlight
- CTA: "Visit tasting room" or "Join wine club"
Our Top Recommendation: GetResponse
- AI email writer — generate wine descriptions and pairing tips
- 200+ landing pages — club signup and event registration
- Automation — release announcements on autopilot
- E-commerce — sell wine, merch, and gift sets online
- Free plan — 500 contacts
Bottom line: Wineries should use email for vintage releases, tasting events, and wine club promotions. GetResponse offers AI tools and automation perfect for wineries. Use our Email Sequence Generator to create winery sequences.
