15 Email Sequence Examples and Templates That Convert (Copy & Paste 2026)

These are not theoretical templates. Every sequence below has been tested on real lists and generates real revenue. Copy, customize, and deploy.

1. Welcome Sequence (5 Emails)

Goal: Convert new subscribers into customers within 14 days Trigger: New subscriber opts in Conversion rate: 20-30% of new subscribers

Email 1 — Day 0: Deliver + Introduce

Subject: Your [lead magnet name] is here + a quick hello Preview: Everything you need to get started

Hi [First Name],

Here is your [lead magnet name]: [LINK]

Quick intro: I am [Name], and I help [target audience] achieve [result].

Over the next two weeks, I will share my best [topic] strategies — the same ones that helped me [specific result].

Tomorrow, I will send you [specific value you will deliver in email 2].

Talk soon, [Name]

P.S. Hit reply and tell me: what is your biggest challenge with [topic] right now? I read every reply.

Email 2 — Day 1: Best Free Content

Subject: The [topic] mistake costing you [consequence] Preview: Most people do this wrong

Hi [First Name],

Yesterday I promised my best [topic] tip.

Here it is: [Specific, actionable tip with data or example]

Most people [common mistake]. Instead, do this:

1. [Step 1]
2. [Step 2]
3. [Step 3]

[Specific result this produces]

Tomorrow I will share [next value — create anticipation].

[Name]

Email 3 — Day 3: Case Study

Subject: How [Name/Company] achieved [specific result] Preview: The exact strategy they used

Hi [First Name],

[Name] was struggling with [problem].

They tried [common solution] — it did not work.

Then they implemented [your method]:

• [Specific action 1]
• [Specific action 2]
• [Specific action 3]

Result: [Specific outcome with numbers]

The key insight: [Core lesson]

Tomorrow I will show you how to do the same thing.

[Name]

Email 4 — Day 7: Introduce Your Offer

Subject: The tool/system/course that makes this easy Preview: What [Name from case study] actually used

Hi [First Name],

You have seen what is possible. Now let me show you the fastest way to get there.

I created [product name] for [target audience] who want [result] without [pain point].

Here is what is inside:

• [Feature/benefit 1]
• [Feature/benefit 2]
• [Feature/benefit 3]

[Social proof: X customers, Y result]

For the next 48 hours, you can get it for [price] (normally [higher price]).

[CTA BUTTON: Get [Product Name] →]

[Name]

Email 5 — Day 14: Last Chance

Subject: Last chance (offer expires tonight) Preview: This is the final reminder

Hi [First Name],

Tonight at midnight, the [discount/bonus] expires.

If you have been on the fence, here is the honest truth:

[Product name] works if you [condition]. It is not for you if [disqualifier].

For those it is right for, the results speak for themselves: [testimonial or data point]

[CTA BUTTON: Claim Your Spot Before Midnight →]

After tonight, the price goes back to [regular price].

[Name]

P.S. Questions? Hit reply — I answer personally.

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2. Sales Sequence (6 Emails)

Goal: Launch a product or offer to your existing list Trigger: Cart opens / launch day Conversion rate: 2-5% of list

The 6-Email Launch Framework

Email 1 — Launch Day: The Problem

Subject: The real reason [target audience] struggle with [problem] Preview: It is not what you think

Hi [First Name],

[Specific pain point] is costing [target audience] [specific consequence].

The frustrating part? Most advice about [topic] is wrong.

They tell you to [common bad advice]. But that does not work because [reason].

The real problem is [root cause].

Tomorrow, I am going to show you exactly how to fix it.

[Name]

Email 6 — Day 7: Last Call

Subject: [CLOSING TONIGHT] [Product name] Preview: Final hours

Hi [First Name],

At midnight tonight, [product name] closes.

Here is everything you get: ✓ [Benefit 1] ✓ [Benefit 2] ✓ [Benefit 3] ✓ [Bonus]

Investment: [Price] Guarantee: [Guarantee]

[CTA BUTTON: Join Before Midnight →]

This is the last email about [product name]. Whatever you decide, I respect it.

[Name]

3. Abandoned Cart Sequence (3 Emails)

Goal: Recover abandoned purchases Trigger: Cart abandoned (no purchase within 1 hour) Recovery rate: 15-25% of abandoned carts

Email 1 — 1 Hour After Abandonment

Subject: Did something go wrong? Preview: Your cart is still waiting

Hi [First Name],

I noticed you started checking out [product name] but did not complete your order.

Did something go wrong? Sometimes payment pages have technical issues.

Your cart is saved: [CART LINK]

If you had a question or concern, just reply to this email — I am happy to help.

[Name]

Email 2 — 24 Hours After Abandonment

Subject: Still thinking about it? Here is what others say Preview: Real results from real customers

Hi [First Name],

Still considering [product name]?

Here is what customers say after using it:

"[Testimonial 1 with specific result]" — [Name, title]

"[Testimonial 2 with specific result]" — [Name, title]

Your cart is still saved: [CART LINK]

[Name]

P.S. If price is a concern, reply and let me know — I may be able to help.

Email 3 — 72 Hours After Abandonment

Subject: Last chance to complete your order Preview: Cart expires in 24 hours

Hi [First Name],

Your saved cart expires tomorrow.

[Product name] is [key benefit]. [Social proof].

Complete your order: [CART LINK]

If this is not the right time, no worries — I understand.

[Name]

4. SaaS Onboarding Sequence (7 Emails)

Goal: Activate new users and prevent churn Trigger: New user signs up Impact: 40% increase in 30-day retention

The 7-Email Onboarding Framework

Email 1 — Day 0: Welcome

Subject: Welcome to [Product] — start here Preview: Your first step takes 2 minutes

Hi [First Name],

Welcome to [Product]! You are in the right place.

Your first step: [Specific action that delivers immediate value]

[CTA BUTTON: [Action] Now →]

This takes 2 minutes and will [specific benefit].

Tomorrow I will show you how to [next milestone].

[Name] [Product] Team

Email 7 — Day 21: Upgrade

Subject: You have been using [Product] for 3 weeks — here is what unlocks next Preview: Your results + what is possible with more

Hi [First Name],

You have been using [Product] for 3 weeks. Here is what you have accomplished:

[Personalized data: emails sent, subscribers added, revenue generated]

Imagine what is possible with [premium feature 1], [premium feature 2], and [premium feature 3].

[Plan name] users see [specific result] on average.

[CTA BUTTON: Upgrade to [Plan] →]

Questions about upgrading? Reply to this email.

[Name]

5. Re-engagement Sequence (3 Emails)

Goal: Win back inactive subscribers (90+ days no open) Trigger: No email open in 90 days Win-back rate: 15-25% of inactive subscribers

Email 1 — Check-In

Subject: Are you still there, [First Name]? Preview: We miss you

Hi [First Name],

I noticed you have not opened our emails in a while.

That is okay — inboxes get busy.

I want to make sure I am still sending you content that is useful. Are you still interested in [topic]?

[CTA BUTTON: Yes, keep me subscribed →] [CTA BUTTON: No, unsubscribe me →]

If I do not hear from you in the next 7 days, I will remove you from the list — no hard feelings.

[Name]

Email 2 — Best Content Reminder

Subject: Our most popular content from the last 6 months Preview: In case you missed it

Hi [First Name],

Before I let you go, I wanted to share our most popular content from the past 6 months:

1. [Top article/resource 1] — [brief description]
2. [Top article/resource 2] — [brief description]
3. [Top article/resource 3] — [brief description]

If any of these are useful, I would love to keep sending you more.

[CTA BUTTON: Keep me subscribed →]

[Name]

Email 3 — Final Goodbye

Subject: This is goodbye, [First Name] Preview: Removing you from the list tomorrow

Hi [First Name],

Tomorrow I am removing inactive subscribers from my list.

If you want to stay, click below — it takes one second:

[CTA BUTTON: Keep my subscription →]

If not, no hard feelings. I wish you the best.

[Name]

P.S. If you stay, I will send you [specific valuable thing] next week as a thank-you.

6. Lead Nurture Sequence (5 Emails)

Goal: Warm up cold leads before a sales conversation Trigger: Lead downloads a resource or attends a webinar Conversion to sales call: 8-15%

Framework

Email 5 — Book a Call

Subject: Ready to [achieve goal]? Let us talk Preview: 30 minutes could change everything

Hi [First Name],

Over the past week, I have shared [recap of value delivered].

If you are serious about [goal], I would like to offer you a free 30-minute strategy session.

In this call, we will:

• Audit your current [situation]
• Identify the 3 biggest opportunities
• Build a 90-day action plan

No pitch. Just value.

[CTA BUTTON: Book Your Free Strategy Session →]

Only [X] spots available this month.

[Name]

7. Post-Purchase Sequence (4 Emails)

Goal: Deliver value, reduce refunds, and drive upsells Trigger: Purchase completed Upsell conversion: 15-30%

Email 4 — Day 14: Upsell

Subject: [First Name], ready for the next level? Preview: Customers who do this get [X]% better results

Hi [First Name],

Two weeks ago you got [product]. How is it going?

Customers who combine [product] with [upsell product] see [specific result] on average.

[Upsell product] is the natural next step because [reason].

For [product] customers, I am offering [upsell product] at [discount]:

[CTA BUTTON: Upgrade for [Price] →]

This offer is only available to existing customers.

[Name]

8. Webinar Sequence (6 Emails)

Goal: Maximize webinar attendance and post-webinar sales Trigger: Webinar registration

Average attendance rate with this sequence: 41% (vs 28% industry average)

Sequences 9-15: Quick Templates

9. Course Launch Sequence (8 emails, 10 days)

Pre-launch content → early bird → cart open → testimonials → objections → urgency → close

10. Referral Sequence (3 emails)

Thank you → referral ask with incentive → reminder

11. Upsell Sequence (4 emails, 7 days)

Value delivery → upsell intro → case study → offer

12. Downsell Sequence (2 emails)

Triggered when main offer is declined → lower-priced alternative

13. Anniversary Sequence (1 email)

Triggered on subscriber anniversary → special offer + thank you

14. Survey Sequence (3 emails)

Survey invite → reminder → results + offer based on answers

15. Unsubscribe Salvage (1 email)

Triggered when someone clicks unsubscribe → offer to change preferences instead

How to Set Up Sequences in GetResponse

Setting up any of these sequences in GetResponse takes 15-30 minutes:

Step 1: Go to Automation → Create Workflow

Step 2: Choose your trigger:

• "Subscribed to list" → welcome sequence
• "Purchased product" → post-purchase sequence
• "Abandoned cart" → cart recovery sequence
• "Link clicked" → behavioral sequence

Step 3: Add emails with Wait blocks between them (set your delays)

Step 4: Enable AI send-time optimization (sends each email at each subscriber's peak time)

Step 5: Add Condition blocks for behavioral branching:

• If subscriber clicks link A → send sequence A
• If subscriber does not click → send sequence B

Step 6: Test with your own email address, then activate

GetResponse includes 40+ pre-built sequence templates — you can import any of the sequences above and customize them in minutes.

Set Up Your First Sequence Free — 30-Day Trial

The Bottom Line

The difference between businesses that struggle and businesses that scale is almost always their email sequences.

A properly set up welcome sequence converts 20-30% of new subscribers into customers — automatically, 24/7, without any manual work.

Start with the welcome sequence. Add the abandoned cart sequence if you have an e-commerce store. Then build out the rest as your business grows.

"We set up 5 sequences in GetResponse in one afternoon. They now generate $34,000/month on autopilot. Best afternoon I ever spent."

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