- EU/US privacy fines climbed 22% YoY
- Apple/Google privacy prompts punish sloppy permissioning
- Buyers expect personalized experiences and total control
Activate the GetResponse Consent Hub →
| Module | Purpose |
|---|
| Preference portal | Subscribers pick channels/topics |
| Consent ledger | Immutable log for audits |
| API + webhooks | Sync with CRM, ads, product |
| Automation hooks | Update tags + trigger journeys |
| Legal templates | Region-specific language presets |
- Enable Consent Hub in Labs → Compliance
- Map custom fields (email_consent, sms_consent, ads_consent)
- Customize portal design + copy
- Embed link in footers, forms, receipts, and chatbot replies
- Create automations reacting to preference changes (e.g., downgrade frequency)
- Trigger: Subscriber selects “Monthly only”
- Action: Send “Done—here’s your curated digest” email + bonus content
- Result: 31% reduction in unsubscribes
- Trigger: Subscriber toggles SMS ON
- Action: Fire welcome message with GetResponse trial CTA
- Result: 18% SMS list lift without violating TCPA
- Trigger: Ads consent = OFF
- Action: Remove from Meta/Google audiences via Paid Ads Automation
- Result: Lower CAC + privacy alignment
- Dashboard shows consent sources, rev impact, and risk alerts
- Export signed logs during audits with one click
- Slack alerts when complaint rate > 0.2%
- Offer “VIP experience” toggle that unlocks exclusive funnels (requires GetResponse trial)
- Use preference data to tailor affiliate bonuses (choose AI, ecommerce, funnels)
- Sell compliance-as-a-service if you’re an agency
| Plan | Features |
|---|
| Marketing Automation | Basic portal + ledger |
| Ecommerce Marketing | Adds multi-channel sync + API |
| MAX | Advanced branding, SSO, legal concierge |
Give subscribers control & boost trust →
