What Predictive Audiences Look At
- Opens/clicks across 90 days
- Website events via GetResponse tracking pixel
- Purchase value + product categories
- Survey/tag data
- Recency/frequency/monetary (RFM) scores
The AI outputs segments like:
- Likely to buy in 7 days
- At risk of churn
- VIP upgrade candidate
- Needs re-engagement
Setup Checklist
- Install the GetResponse tracking script on your funnel + checkout pages
- Sync ecommerce platform (Shopify/WooCommerce) for revenue data
- Enable predictive audiences in Labs → Automations
- Choose business goal (sales, retention, upsell)
- Let the AI train for 24 hours, then preview recommended segments
Activate predictive audiences in GetResponse →
Automation Recipes
Buyer Surge
- Trigger: Contact enters "Likely to buy"
- Action: Send AI-generated 3-email sequence + SMS reminder
- Benchmark: 27% lift in conversions vs blast campaigns
Churn Rescue
- Trigger: Contact enters "At risk of churn"
- Action: Offer personal audit + bonus template bundle
- Add branch: If no click, send WhatsApp message with concierge link
VIP Ascension
- Trigger: Contact enters "Upsell candidate"
- Action: Invite to webinar showcasing MAX or Ecommerce plan
- Follow-up with pipeline task for sales rep
Benchmarks (Q1 2026)
| Segment | Conversion Lift | Notes |
|---|---|---|
| Likely buyer | +27% | Works best with scarcity offers |
| Churn risk | -46% churn | Add concierge booking link |
| VIP | +34% ARPU | Combine with funnel builder bonuses |
Tips for Better Predictions
- Tag major actions (webinar attendance, tripwire purchase)
- Feed survey data (industry, budget) into custom fields
- Keep lists clean; remove inactive contacts every quarter
- Use AI Campaign Generator to tailor copy for each predicted behavior
Pricing & Access
Included in Ecommerce Marketing ($119) and MAX plans. Marketing Automation users can add it as a $19/mo AI pack.
