GetResponse Pricing 2026: Every Plan Explained (Is It Worth It?)
GetResponse is one of the most affordable full-featured email marketing platforms available. But which plan do you actually need?
This guide breaks down every plan, every feature, and every cost — including the ones they do not advertise.
GetResponse Plans Overview
GetResponse offers 4 plans in 2026:
| Plan | Monthly Price | Annual Price | Best For |
|---|---|---|---|
| Free | $0 | $0 | Testing the platform |
| Email Marketing | $15/mo | $12.30/mo | Beginners and small lists |
| Marketing Automation | $48/mo | $39.36/mo | Growing businesses |
| Ecommerce Marketing | $97/mo | $79.54/mo | Online stores |
All prices are for 1,000 subscribers. Prices scale with list size.
Annual billing saves 18% — the best way to reduce costs if you are committed to email marketing.
Free Plan — What You Get
GetResponse's free plan is genuinely useful for getting started:
Included:
- 500 subscribers
- 2,500 emails/month
- 1 landing page
- 1 website builder
- Basic email templates
- Sign-up forms
Not included:
- Autoresponders
- Marketing automation
- Webinars
- A/B testing
- Advanced segmentation
Verdict: The free plan is enough to test the platform and build your first 500 subscribers. Upgrade when you are ready to automate.
Start the Free Plan — No Credit Card Required
Email Marketing Plan ($15/mo)
The Email Marketing plan is the sweet spot for most beginners and small businesses.
Everything in Free, plus:
- Unlimited emails
- Autoresponders (time-based sequences)
- Unlimited landing pages
- Basic segmentation
- Email scheduling
- A/B testing (subject lines)
- 24/7 live chat support
What you cannot do:
- Visual automation workflows
- Webinars
- Advanced behavioral triggers
- Lead scoring
Best for: Bloggers, freelancers, small businesses sending regular newsletters and basic welcome sequences.
Start Email Marketing Plan — Free Trial
Marketing Automation Plan ($48/mo)
The Marketing Automation plan unlocks the full power of GetResponse.
Everything in Email Marketing, plus:
- Visual automation builder (drag-and-drop workflows)
- Behavioral triggers (website visits, email clicks, purchases)
- Lead scoring
- Webinars (up to 100 attendees)
- Advanced segmentation
- Sales funnels
- Abandoned cart emails (for connected stores)
- Push notifications
This is where GetResponse shines. The visual automation builder lets you create complex sequences that respond to subscriber behavior automatically.
Example workflows you can build:
- Welcome series that adapts based on what links subscribers click
- Lead nurturing that scores contacts and routes them to sales when ready
- Post-purchase sequences that upsell based on what was bought
- Re-engagement campaigns that trigger after 60 days of inactivity
Best for: Businesses with 1,000+ subscribers who want to automate their marketing and increase revenue per subscriber.
Ecommerce Marketing Plan ($97/mo)
The Ecommerce plan is built for online stores.
Everything in Marketing Automation, plus:
- Ecommerce integrations (Shopify, WooCommerce, Magento, PrestaShop)
- Product recommendations (AI-powered)
- Abandoned cart recovery (automated)
- Promo codes in emails
- Revenue attribution (see which emails drove sales)
- Transactional emails
- Webinars (up to 300 attendees)
- Paid ads integration (Facebook, Google)
Best for: E-commerce businesses that want to recover abandoned carts, recommend products, and track email revenue.
Pricing by List Size (Full Table)
Email Marketing Plan
| Subscribers | Monthly | Annual (per mo) |
|---|---|---|
| 1,000 | $15 | $12.30 |
| 2,500 | $25 | $20.50 |
| 5,000 | $45 | $36.90 |
| 10,000 | $65 | $53.30 |
| 25,000 | $145 | $118.90 |
| 50,000 | $250 | $205.00 |
| 100,000 | $450 | $369.00 |
Marketing Automation Plan
| Subscribers | Monthly | Annual (per mo) |
|---|---|---|
| 1,000 | $48 | $39.36 |
| 2,500 | $58 | $47.56 |
| 5,000 | $78 | $63.96 |
| 10,000 | $98 | $80.36 |
| 25,000 | $178 | $145.96 |
| 50,000 | $288 | $236.16 |
Ecommerce Marketing Plan
| Subscribers | Monthly | Annual (per mo) |
|---|---|---|
| 1,000 | $97 | $79.54 |
| 2,500 | $107 | $87.74 |
| 5,000 | $127 | $104.14 |
| 10,000 | $147 | $120.54 |
| 25,000 | $227 | $186.14 |
| 50,000 | $337 | $276.34 |
GetResponse vs Competitors: Price Comparison
At 10,000 subscribers:
| Platform | Comparable Plan | Monthly Price |
|---|---|---|
| GetResponse | Marketing Automation | $98 |
| ActiveCampaign | Plus | $149 |
| Klaviyo | $150 | |
| ConvertKit | Creator | $119 |
| Mailchimp | Standard | $110 |
| HubSpot | Starter | $800 |
GetResponse saves you $51-$702/month vs competitors at 10,000 subscribers.
At 50,000 subscribers, the savings are even more dramatic:
| Platform | Monthly Price | Annual Savings vs GetResponse |
|---|---|---|
| GetResponse | $288 | — |
| ActiveCampaign | $229 | GetResponse costs $59 more |
| Klaviyo | $700 | Save $4,944/year |
| ConvertKit | $379 | Save $1,092/year |
| Mailchimp | $350 | Save $744/year |
Note: At 50,000 subscribers, ActiveCampaign is slightly cheaper — but GetResponse includes webinars and more features at that tier.
Which Plan Do You Actually Need?
You need the Free Plan if:
- You are just testing email marketing
- You have under 500 subscribers
- You want to see the interface before committing
You need the Email Marketing Plan ($15/mo) if:
- You have 500-5,000 subscribers
- You send newsletters and basic autoresponder sequences
- You do not need complex automation workflows
You need the Marketing Automation Plan ($48/mo) if:
- You want to build automated funnels that respond to behavior
- You want to run webinars
- You are serious about scaling your email revenue
- You have or expect to have 1,000+ subscribers
You need the Ecommerce Plan ($97/mo) if:
- You run an online store (Shopify, WooCommerce, etc.)
- You want automated abandoned cart recovery
- You need product recommendations and revenue attribution
For most businesses: start with Email Marketing at $15/mo and upgrade to Marketing Automation when you are ready to scale.
Hidden Costs to Watch For
Overage Charges
GetResponse does NOT charge overage fees. If you exceed your subscriber limit, they will ask you to upgrade — but they will not charge you automatically.
SMS Marketing
SMS is available as an add-on. Pricing varies by country. Not included in any standard plan.
Dedicated IP
A dedicated IP address (for high-volume senders) costs $59/month extra. Most businesses do not need this.
Webinar Attendees
The Marketing Automation plan includes webinars for up to 100 attendees. Need more? Upgrade to Ecommerce (300 attendees) or contact sales for custom plans.
What Is Always Free
- Email templates (500+)
- Landing page templates (200+)
- Stock photos (millions via Shutterstock integration)
- 24/7 live chat support (all paid plans)
- Free migration from other platforms
Is GetResponse Worth It?
Yes — for most businesses, GetResponse is the best value email marketing platform available.
The numbers speak for themselves:
- $15/month for unlimited emails to 1,000 subscribers
- 99.2% deliverability (highest in our independent tests)
- Landing pages included (competitors charge $99/mo for this)
- 24/7 support on all paid plans
- 30-day free trial with no credit card required
The only scenario where GetResponse is not the best choice: if you run a large e-commerce store on Shopify and need Klaviyo's deep revenue attribution features.
For everyone else — bloggers, coaches, SaaS companies, agencies, B2B businesses — GetResponse delivers the best ROI per dollar spent.
"I was paying $350/month for Mailchimp. Switched to GetResponse at $97/month and got better deliverability, automation, and webinars included. Best business decision I made this year."
