Why SMS Belongs in Every 2026 Funnel
- 98% open rate within 4 minutes
- Works when inbox tabs or spam filters mute emails
- Perfect for deadlines, cart reminders, webinar door-open notices
- Runs on the same GetResponse tags, segments, and analytics
Consent & Compliance Crash Course
- Add SMS checkbox to all GetResponse forms
- Store consent with custom field (
sms_opt_in = true) - Use double opt-in for EU + Canada lists
- Include auto-generated footer (
Reply STOP to opt out) - Segment out unsubscribed numbers automatically via automation rule
Battle-Tested SMS Playbooks
1. Launch Countdown Boost
- Trigger: Email click + no purchase within 2 hours
- SMS copy:
Doors close tonight. Bonuses disappear at midnight → {affiliate_link} - Benchmark: +11% sales before cart close
2. Cart Recovery Nudge
- Trigger: Abandoned cart stage = 2 emails sent, no action
- SMS copy:
Your automation bundle is still waiting. Grab it now + stack bonuses → {affiliate_link} - Benchmark: +9% cart recovery vs email alone
3. Webinar Show-Up Multiplier
- Trigger: 15 minutes before webinar start
- SMS copy:
We’re live! Join the GetResponse automation room now → {webinar_room} - Benchmark: +6-8% attendance
4. SaaS Onboarding Saves
- Trigger: Trial day 5 + no automation activated
- SMS copy:
Need help launching your flow? Reply HELP and I’ll send a checklist. - Benchmark: +14% trial-to-paid conversion
5. Appointment Confirmation
- Trigger: Booking created via GetResponse Calendar (beta)
- SMS copy:
Reminder: automation audit with Alex tomorrow 10AM CET. Need to reschedule? Reply 1. - Benchmark: 24% drop in no-shows
6. Affiliate Bonus Alerts
- Trigger: Buyer purchases through affiliate link
- SMS copy:
Bonus unlocked! Reply BONUS for instant access. - Benchmark: 38% faster bonus delivery, more testimonials
Automation Builder Setup
- Drag
Send SMSblock onto existing workflow - Select segment (e.g.,
tag = cart_abandonment) - Personalize with dynamic fields (first name, product, cart value)
- Add wait conditions to avoid sending overnight (use new Quiet Hours settings)
- Split-test message timing to protect deliverability
Analytics & Optimization
| Metric | Target |
|---|---|
| SMS opt-in rate | 28%+ with checkbox visible |
| SMS CTR | 18% launches / 12% nurture |
| Revenue per SMS | $1.10+ for affiliate promos |
| Complaint rate | <0.2% |
Use GetResponse multi-channel reports to attribute combined email + SMS revenue. Export to Looker Studio or push via webhook into your BI layer.
Pricing Snapshot (Feb 2026)
| Plan | Monthly cost | SMS availability |
|---|---|---|
| Marketing Automation | $59 | Add-on credits |
| Ecommerce Marketing | $119 | Credits + automation templates |
| MAX | Custom | Dedicated short codes + MMS |
Credits start at $0.015/SMS US, $0.04 EU. Volume discounts apply.
Pro Tips
- Use AI Campaign Generator to draft SMS versions in 1 click
- Mirror UTM parameters between email + SMS for clean attribution
- Rotate sender IDs per region for better trust
- Log replies to trigger human follow-ups (assign tasks inside GetResponse CRM)