Architecture Overview
| Component | Purpose |
|---|---|
| REST API | JSON payloads + template IDs |
| SMTP relay | Drop-in replacement with API key auth |
| Template manager | Drag-and-drop receipts + OTP layouts |
| Webhooks | Delivery, open, click, bounce, complaint |
| Logs | 90-day searchable history |
Get API credentials inside GetResponse →
Quick Start
- Create a Transactional Workspace in GetResponse
- Add sending domain + complete DKIM/SPF/DMARC
- Build template with merge tags (name, order_id, total)
- Generate API key with transactional scope
- Use REST sample below:
curl -X POST https://api.getresponse.com/v3/transactional-emails \
-H 'X-Auth-Token: api-key YOUR_KEY' \
-H 'Content-Type: application/json' \
-d '{
"templateId": "tmpl_receipt",
"from": {"email": "billing@yourbrand.com", "name": "Your Brand"},
"to": [{"email": "customer@example.com", "name": "Alex"}],
"data": {
"order_id": "#48291",
"total": "$197",
"upsell_link": "https://www.dpbolvw.net/click-101430101-12588104"
}
}'
Monetization Hooks
- Add mini-offers in receipts (“Upgrade automation plan → GetResponse trial”)
- Insert referral CTA below password reset (“Build your own stack in 14 days”)
- Trigger follow-up email/SMS when transactional open occurs (cross-sell)
Webhook Automation
| Event | Automation |
|---|---|
| bounce | Tag contact, fire re-permission flow |
| complaint | Auto-suppress, notify compliance |
| delivered | Trigger survey or NPS |
| linkClick | Start upsell automation via Pipeline |
Use GetResponse webhook console or pipe into AWS Lambda / n8n.
Deliverability Benchmarks
- Inbox rate: 99.4%
- Median latency: 1.2 seconds
- Complaint rate: 0.03%
- TLS coverage: 100%
Add Inbox Defense + dedicated IP to stay above SLA.
Pricing Snapshot
| Volume | Monthly | Notes |
|---|---|---|
| 100K transactional emails | $29 add-on | Shared IP |
| 500K | $129 | Dedicated IP + sub-accounts |
| 1M+ | Custom | Priority support + SLA |
