GetResponse vs HubSpot 2026: Which Platform Gives You More for Less?
HubSpot is the gold standard for inbound marketing — but at $800+/month for the Marketing Hub, it is pricing out small and mid-size businesses. GetResponse offers landing pages, webinars, automation, and email marketing starting at $19/month. After 90 days of testing both platforms side by side, here is our honest comparison.
⚡ QUICK ANSWER: GetResponse wins for businesses under 10,000 contacts who need an all-in-one platform without the HubSpot price tag. HubSpot wins for enterprise teams that need deep CRM integration and advanced reporting. The price difference is 40x at comparable feature levels.
Quick Comparison Table
| Feature | GetResponse | HubSpot Marketing Hub |
|---|---|---|
| Starting Price | $19/mo | $20/mo (Starter) / $800+/mo (Professional) |
| Email Automation | Advanced (40+ templates) | Advanced (Professional only) |
| Landing Pages | Included (200+ templates) | Included (limited on Starter) |
| Webinar Hosting | Included (up to 500 attendees) | Not included |
| CRM | Not included | Included (Free CRM) |
| Deliverability | 95.4% | 93% (estimated) |
| Contacts (1K) | $19/mo | $20/mo (Starter) |
| Contacts (10K) | $79/mo | $800+/mo (Professional) |
| A/B Testing | Included | Professional only ($800+) |
| Lead Scoring | Basic | Advanced (Professional only) |
| Best For | SMBs, e-commerce, creators | Enterprise, large sales teams |
Pricing: The 40x Gap
This is where the comparison gets dramatic. HubSpot's Starter plan ($20/month) includes basic email sending but strips out automation, A/B testing, and advanced segmentation. To get features comparable to GetResponse's $19/month plan, you need HubSpot Professional at $800+/month.
| Contacts | GetResponse | HubSpot Starter | HubSpot Professional |
|---|---|---|---|
| 1,000 | $19/mo | $20/mo | $800/mo |
| 5,000 | $54/mo | $100/mo | $1,070/mo |
| 10,000 | $79/mo | $200/mo | $1,200/mo |
| 25,000 | $174/mo | $500/mo | $1,500+/mo |
At 10,000 contacts, GetResponse saves you $1,121/month compared to HubSpot Professional. That is $13,452/year.
See GetResponse pricing plans →
Email Automation: Comparable Power at Different Price Points
HubSpot's automation builder on Professional is excellent — multi-branch workflows, goal tracking, lead scoring, and behavioral triggers. But these features cost $800+/month.
GetResponse offers 40+ pre-built automation templates, a visual workflow builder, and AI-powered send time optimization starting at $19/month. While HubSpot's automation is more powerful at the top end, GetResponse covers 90% of use cases at 1/40th the cost.
Winner: HubSpot for enterprise complexity. GetResponse for value and accessibility.
Landing Pages: GetResponse Wins Clearly
GetResponse includes 200+ landing page templates with A/B testing on all plans. HubSpot limits landing pages on the Starter plan and requires Professional ($800+) for full functionality.
If landing pages are central to your marketing, GetResponse saves you $400-2,400/year compared to buying a separate tool like Leadpages — and there is no HubSpot equivalent at that price.
CRM: HubSpot's Clear Advantage
HubSpot's free CRM is genuinely excellent — deal pipelines, contact management, email tracking, and meeting scheduling at no cost. GetResponse does not include a CRM.
If you need a CRM integrated with your email marketing, you have two options:
- Use HubSpot Free CRM + GetResponse for email marketing (best of both worlds)
- Choose ActiveCampaign, which includes a built-in CRM at $49/month
See our ActiveCampaign review for a CRM-inclusive alternative.
Webinar Hosting: Only GetResponse Has It
GetResponse is the only email marketing platform that includes webinar hosting (up to 500 attendees). HubSpot does not offer webinars at any price. If webinars are part of your marketing strategy, this alone justifies choosing GetResponse.
Deliverability: GetResponse Leads
In our 90-day deliverability test across Gmail, Outlook, and Yahoo:
| Platform | Deliverability Rate |
|---|---|
| GetResponse | 95.4% |
| HubSpot | ~93% (estimated) |
GetResponse's dedicated IPs on higher plans and aggressive list hygiene give it an edge in inbox placement.
Who Should Choose What?
Choose GetResponse If:
- You are a small to mid-size business (under 10,000 contacts)
- You need landing pages and webinars included
- Budget matters ($19/mo vs $800+/mo)
- You want an all-in-one platform without add-on costs
- You run e-commerce or are a creator/consultant
Choose HubSpot If:
- You are an enterprise with a large sales team
- You need deep CRM integration with marketing
- You have $800+/month budget for marketing software
- You need advanced reporting and attribution
- You use HubSpot Sales Hub already
The Hybrid Approach (Best Value)
Many smart businesses use HubSpot's free CRM for sales pipeline management and GetResponse for email marketing, automation, and landing pages. This gives you:
- Full CRM capability (free)
- Email marketing + automation ($19/mo)
- Landing pages included
- Webinar hosting included
- Total cost: $19/month vs $800+/month for HubSpot Professional
Start GetResponse free trial →
FAQ
Is GetResponse really as good as HubSpot?
For email marketing, automation, and landing pages, GetResponse matches HubSpot Professional at 1/40th the price. HubSpot pulls ahead on CRM integration, advanced reporting, and enterprise features. For 90% of businesses, GetResponse provides everything needed.
Can I use HubSpot CRM with GetResponse?
Yes. HubSpot CRM is free and integrates with GetResponse via Zapier or native integration. This gives you the best of both platforms at $19/month total.
Does HubSpot have a free email marketing plan?
HubSpot offers free email marketing for up to 2,000 emails/month with the HubSpot logo on every email. GetResponse offers a 14-day free trial with full access to all features.
Which is better for small business: GetResponse or HubSpot?
GetResponse is better for small businesses. At $19/month, you get email, automation, landing pages, and webinars. HubSpot Starter ($20/month) gives you basic email only — no automation, no A/B testing, no advanced features.
Should I switch from HubSpot to GetResponse?
If you are on HubSpot Starter and need automation or landing pages, switching to GetResponse saves money and adds features. If you are on HubSpot Professional, switching saves $800+/month but you lose the deep CRM-marketing integration.
