---
title: "Klaviyo Pricing 2026: Complete Cost Breakdown by Plan & List Size"
canonical: https://emailsequenceai.com/blog/klaviyo-pricing-breakdown-2026
date: 2026-08-12
lastUpdated: Aug 12, 2026
category: "Reviews"
publisher: EmailSequenceAI
---

# Klaviyo Pricing 2026: Complete Cost Breakdown by Plan & List Size

> **Quick answer**: Klaviyo offers a Free plan (250 contacts, 500 emails) and paid Email plans from $20/month. At 10,000 contacts, Klaviyo costs $170/month — significantly more than GetResponse ($79-114) or Brevo ($65). SMS is billed separately at $0.01-0.05 per message.

# Klaviyo Pricing 2026: Complete Cost Breakdown by Plan & List Size

Klaviyo is the gold standard for ecommerce email marketing — but its pricing can be a shock. Here is the complete breakdown.

> ⚡ **QUICK ANSWER**: Klaviyo offers a Free plan (250 contacts, 500 emails) and paid Email plans from $20/month. At 10,000 contacts, Klaviyo costs $170/month — **50% more than GetResponse** and **60% more than Brevo**. SMS is billed separately at $0.01-0.05/message. Worth it only if email drives $10K+/month in revenue.

## Klaviyo Plans Overview

| Plan | Price (500 contacts) | Price (10K contacts) | Key Features |
|------|---------------------|----------------------|--------------|
| **Free** | $0 | N/A | 250 contacts, 500 emails, basic flows, signup forms |
| **Email** | $20/mo | $170/mo | Unlimited emails, all flows, analytics, product recommendations |
| **Email + SMS** | $40/mo | $190/mo+ | Everything above + SMS marketing, SMS flows |

## Full Pricing Table by List Size

| Contacts | Email Only | Email + SMS (US) |
|----------|-----------|-----------------|
| 250 | $0 (Free) | $20/mo |
| 500 | $20/mo | $40/mo |
| 1,000 | $30/mo | $50/mo |
| 2,500 | $60/mo | $80/mo |
| 5,000 | $100/mo | $120/mo |
| 10,000 | $170/mo | $190/mo |
| 25,000 | $400/mo | $420/mo |
| 50,000 | $720/mo | $740/mo |

**Annual billing**: Klaviyo offers 10-15% discount on annual plans.

## SMS Pricing Breakdown

Klaviyo charges SMS separately:

| SMS Volume | US Price | UK Price | EU Price |
|-----------|---------|---------|---------|
| 1,000 msgs | $20/mo | $25/mo | $30/mo |
| 5,000 msgs | $50/mo | $65/mo | $80/mo |
| 10,000 msgs | $100/mo | $130/mo | $160/mo |

**Important**: SMS pricing varies by destination country. Sending to international numbers costs $0.05-0.15 per message.

## What Is Included in Each Plan?

### Free Plan ($0/month)
- 250 contacts, 500 emails/month
- Basic email flows (welcome, abandoned cart)
- Signup forms and popups
- Basic analytics
- Klaviyo badge on emails

### Email Plan ($20+/month)
- Unlimited email sending
- All email flows and automations
- Advanced segmentation
- Predictive analytics
- Product recommendations (AI)
- A/B testing
- Revenue tracking
- 300+ integrations
- Email + SMS combined reporting

### Email + SMS Plan ($40+/month)
- Everything in Email
- SMS marketing campaigns
- SMS flows (2-way messaging)
- SMS analytics and tracking
- Compliance tools (TCPA, opt-out)

## Klaviyo vs Cheaper Alternatives

| Platform | 10K contacts | 25K contacts | 50K contacts | Ecommerce Features |
|----------|-------------|-------------|-------------|-------------------|
| **Klaviyo** | $170/mo | $400/mo | $720/mo | Best in class |
| **GetResponse** | $79-114/mo | $174-245/mo | $299-399/mo | Good + webinars |
| **Brevo** | $65/mo | $145/mo | $275/mo | Basic |
| **Mailchimp** | $80-100/mo | $250/mo | $350/mo | Good |
| **Omnisend** | $150/mo | $350/mo | $600/mo | Strong ecommerce |

**Verdict**: Klaviyo is 40-70% more expensive than alternatives. The premium is justified ONLY if you need advanced ecommerce analytics, predictive product recommendations, and deep Shopify integration.

## Is Klaviyo Worth It in 2026?

**Klaviyo is worth it if:**
- You run a Shopify/WooCommerce store doing $50K+/month
- Email drives $10K+/month in attributed revenue
- You need predictive analytics and product recommendations
- You want the best ecommerce email platform (money is secondary)

**Klaviyo is NOT worth it if:**
- Your list is under 5,000 contacts (overpaying for features you won't use)
- You don't run an ecommerce store
- You need webinars or landing pages (Klaviyo doesn't offer them)
- You're price-sensitive (GetResponse and Brevo are 40-60% cheaper)
- You need AI email writing (GetResponse includes this)

## Cheaper Alternative: GetResponse for Ecommerce

GetResponse offers strong ecommerce features at a fraction of Klaviyo's cost:

- **AI email writer** (Klaviyo doesn't have)
- **Product recommendations** on Creator plan
- **Webinar hosting** included (Klaviyo doesn't offer)
- **Landing pages** with 200+ templates
- **Ecommerce automation** for Shopify, WooCommerce
- **SMS add-on** available

At 10,000 contacts: **GetResponse $79-114/mo vs Klaviyo $170/mo** — save 33-54%.

[Try beehiiv Free →](/go/beehiiv)

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**Bottom line**: Klaviyo is the best ecommerce email platform, but it's also the most expensive. If email drives significant revenue, the ROI justifies the cost. If you're a smaller store or price-sensitive, switch to GetResponse and save 40-60%. Use our [Pricing Calculator](/tools/pricing-calculator) to compare.

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Source: https://emailsequenceai.com/blog/klaviyo-pricing-breakdown-2026 — © 2026 EmailSequenceAI