ActiveCampaign Pricing 2026: Complete Cost Breakdown by Plan and List Size
ActiveCampaign is known for powerful automation and a built-in CRM — but how much does it actually cost as your business grows? Here is the complete pricing breakdown across all plans and list sizes, with comparisons to HubSpot, Mailchimp, and GetResponse.
⚡ QUICK ANSWER: ActiveCampaign offers four plans: Lite ($29/mo), Plus ($49/mo), Professional ($79/mo), and Enterprise ($145/mo). The Plus plan is the sweet spot — it includes CRM, automation, lead scoring, and site tracking. Annual billing saves 20%.
ActiveCampaign Plans Overview
| Plan | Price (1K contacts) | Price (10K contacts) | Key Features |
|---|---|---|---|
| Lite | $29/mo | $79/mo | Email, 5 actions per automation, basic automations |
| Plus | $49/mo | $149/mo | CRM, lead scoring, site tracking, 250+ automation templates, landing pages |
| Professional | $79/mo | $229/mo | Predictive sending, split automations, attribution, on-site messages |
| Enterprise | $145/mo | $339/mo | Custom objects, dedicated account manager, free design services, SSO |
Full Pricing Table by List Size
| Contacts | Lite | Plus | Professional | Enterprise |
|---|---|---|---|---|
| 1,000 | $29/mo | $49/mo | $79/mo | $145/mo |
| 2,500 | $39/mo | $59/mo | $89/mo | $155/mo |
| 5,000 | $64/mo | $99/mo | $149/mo | $215/mo |
| 10,000 | $79/mo | $149/mo | $229/mo | $339/mo |
| 25,000 | $149/mo | $259/mo | $369/mo | $549/mo |
| 50,000 | $279/mo | $449/mo | $629/mo | $879/mo |
Annual billing saves 20% (roughly 2.4 months free).
What Is Included in Each Plan?
Lite Plan ($29/month)
- Email marketing with unlimited sends
- Basic automations (up to 5 actions per automation)
- Email builder with templates
- Lead capture forms
- Reporting dashboard
- Chat support
Plus Plan ($49/month) — Most Popular
- Everything in Lite
- Built-in CRM with deal pipelines
- Lead scoring (multi-score)
- Site tracking
- 250+ automation templates (unlimited actions)
- Landing pages
- E-commerce integrations (Shopify, WooCommerce)
- SMS marketing (add-on)
- Contact management with tags and segments
Professional Plan ($79/month)
- Everything in Plus
- Predictive sending (AI-powered send time)
- Split automations (A/B test within workflows)
- Attribution reporting
- On-site messages
- Custom branding
- Dedicated IP (available as add-on)
Enterprise Plan ($145/month)
- Everything in Professional
- Custom objects and custom fields
- Dedicated account manager
- Free design services (landing pages, emails)
- Single sign-on (SSO)
- Domain-level reporting
- Priority support
ActiveCampaign vs Competitors Pricing
| Contacts | ActiveCampaign (Plus) | HubSpot (Professional) | Mailchimp (Standard) | GetResponse (Starter) |
|---|---|---|---|---|
| 1,000 | $49/mo | $800/mo | $13/mo | $19/mo |
| 5,000 | $99/mo | $1,070/mo | $75/mo | $54/mo |
| 10,000 | $149/mo | $1,200/mo | $110/mo | $79/mo |
| 25,000 | $259/mo | $1,500+/mo | $270/mo | $174/mo |
| 50,000 | $449/mo | $1,500+/mo | $385/mo | $299/mo |
Key takeaways:
- ActiveCampaign Plus is 16x cheaper than HubSpot Professional at 1,000 contacts
- ActiveCampaign is more expensive than GetResponse but includes a CRM
- ActiveCampaign is cheaper than Mailchimp at 25,000+ contacts
- The Plus plan is the best value — it includes CRM, automation, and lead scoring
Which Plan Should You Choose?
Choose Lite ($29/mo) If:
- You need email marketing with basic automation
- You do not need CRM or lead scoring
- You have under 5,000 contacts
- Budget is a primary concern
Choose Plus ($49/mo) If:
- You need CRM with deal pipelines
- You want 250+ automation templates
- You need lead scoring and site tracking
- You run a B2B business or SaaS company
- You want the best value for features
Choose Professional ($79/mo) If:
- You need predictive sending (AI send time optimization)
- You want split automations for A/B testing workflows
- You need attribution reporting
- You have a large sales team
Choose Enterprise ($145/mo) If:
- You need custom objects and domain-level reporting
- You want a dedicated account manager
- You need SSO for team management
- You have 25,000+ contacts and complex requirements
Read our full ActiveCampaign review →
FAQ
Does ActiveCampaign have a free plan?
No. ActiveCampaign offers a 14-day free trial but no permanent free plan. The Lite plan starts at $29/month for 1,000 contacts. If you need a free plan, consider ConvertKit (1,000 subscribers free) or MailerLite (1,000 subscribers free).
How much does ActiveCampaign cost for 10,000 contacts?
The Lite plan costs $79/month, Plus costs $149/month, Professional costs $229/month, and Enterprise costs $339/month for 10,000 contacts. Annual billing saves 20%.
Is ActiveCampaign worth the price?
Yes, if you need CRM and advanced automation. The Plus plan at $49/month replaces email marketing ($19-54) + CRM ($14-45) + advanced automation — potentially saving money. If you only need email marketing, GetResponse at $19/month is more affordable.
Does ActiveCampaign charge per email sent?
No. ActiveCampaign charges based on contact list size, not email volume. You can send unlimited emails to your contacts on all plans.
Can I downgrade my ActiveCampaign plan?
Yes. You can upgrade or downgrade at any time. Changes take effect at the next billing cycle. You can also switch between monthly and annual billing.
