Klaviyo Pricing 2026: Complete Cost Breakdown by Plan & List Size
Klaviyo is the gold standard for ecommerce email marketing — but its pricing can be a shock. Here is the complete breakdown.
⚡ QUICK ANSWER: Klaviyo offers a Free plan (250 contacts, 500 emails) and paid Email plans from $20/month. At 10,000 contacts, Klaviyo costs $170/month — 50% more than GetResponse and 60% more than Brevo. SMS is billed separately at $0.01-0.05/message. Worth it only if email drives $10K+/month in revenue.
Klaviyo Plans Overview
| Plan | Price (500 contacts) | Price (10K contacts) | Key Features |
|---|---|---|---|
| Free | $0 | N/A | 250 contacts, 500 emails, basic flows, signup forms |
| $20/mo | $170/mo | Unlimited emails, all flows, analytics, product recommendations | |
| Email + SMS | $40/mo | $190/mo+ | Everything above + SMS marketing, SMS flows |
Full Pricing Table by List Size
| Contacts | Email Only | Email + SMS (US) |
|---|---|---|
| 250 | $0 (Free) | $20/mo |
| 500 | $20/mo | $40/mo |
| 1,000 | $30/mo | $50/mo |
| 2,500 | $60/mo | $80/mo |
| 5,000 | $100/mo | $120/mo |
| 10,000 | $170/mo | $190/mo |
| 25,000 | $400/mo | $420/mo |
| 50,000 | $720/mo | $740/mo |
Annual billing: Klaviyo offers 10-15% discount on annual plans.
SMS Pricing Breakdown
Klaviyo charges SMS separately:
| SMS Volume | US Price | UK Price | EU Price |
|---|---|---|---|
| 1,000 msgs | $20/mo | $25/mo | $30/mo |
| 5,000 msgs | $50/mo | $65/mo | $80/mo |
| 10,000 msgs | $100/mo | $130/mo | $160/mo |
Important: SMS pricing varies by destination country. Sending to international numbers costs $0.05-0.15 per message.
What Is Included in Each Plan?
Free Plan ($0/month)
- 250 contacts, 500 emails/month
- Basic email flows (welcome, abandoned cart)
- Signup forms and popups
- Basic analytics
- Klaviyo badge on emails
Email Plan ($20+/month)
- Unlimited email sending
- All email flows and automations
- Advanced segmentation
- Predictive analytics
- Product recommendations (AI)
- A/B testing
- Revenue tracking
- 300+ integrations
- Email + SMS combined reporting
Email + SMS Plan ($40+/month)
- Everything in Email
- SMS marketing campaigns
- SMS flows (2-way messaging)
- SMS analytics and tracking
- Compliance tools (TCPA, opt-out)
Klaviyo vs Cheaper Alternatives
| Platform | 10K contacts | 25K contacts | 50K contacts | Ecommerce Features |
|---|---|---|---|---|
| Klaviyo | $170/mo | $400/mo | $720/mo | Best in class |
| GetResponse | $79-114/mo | $174-245/mo | $299-399/mo | Good + webinars |
| Brevo | $65/mo | $145/mo | $275/mo | Basic |
| Mailchimp | $80-100/mo | $250/mo | $350/mo | Good |
| Omnisend | $150/mo | $350/mo | $600/mo | Strong ecommerce |
Verdict: Klaviyo is 40-70% more expensive than alternatives. The premium is justified ONLY if you need advanced ecommerce analytics, predictive product recommendations, and deep Shopify integration.
Is Klaviyo Worth It in 2026?
Klaviyo is worth it if:
- You run a Shopify/WooCommerce store doing $50K+/month
- Email drives $10K+/month in attributed revenue
- You need predictive analytics and product recommendations
- You want the best ecommerce email platform (money is secondary)
Klaviyo is NOT worth it if:
- Your list is under 5,000 contacts (overpaying for features you won't use)
- You don't run an ecommerce store
- You need webinars or landing pages (Klaviyo doesn't offer them)
- You're price-sensitive (GetResponse and Brevo are 40-60% cheaper)
- You need AI email writing (GetResponse includes this)
Cheaper Alternative: GetResponse for Ecommerce
GetResponse offers strong ecommerce features at a fraction of Klaviyo's cost:
- AI email writer (Klaviyo doesn't have)
- Product recommendations on Creator plan
- Webinar hosting included (Klaviyo doesn't offer)
- Landing pages with 200+ templates
- Ecommerce automation for Shopify, WooCommerce
- SMS add-on available
At 10,000 contacts: GetResponse $79-114/mo vs Klaviyo $170/mo — save 33-54%.
Bottom line: Klaviyo is the best ecommerce email platform, but it's also the most expensive. If email drives significant revenue, the ROI justifies the cost. If you're a smaller store or price-sensitive, switch to GetResponse and save 40-60%. Use our Pricing Calculator to compare.
