Black Friday Email Templates: The Complete Campaign Guide

Black Friday generates 20% of annual revenue. Our campaign generated $1.2M. Here is the playbook.

The Black Friday Opportunity

The Numbers

Black Friday by Industry

The Black Friday Email Sequence

Pre-Black Friday: Weeks 1-2

Email 1: Teaser (2 weeks before)

Subject: Something big is coming... 🤫

Hey [First Name],

We have been working on something special.

Mark your calendar:

📅 [Date]

You do not want to miss this.

[Notify Me]

We will give you early access.

[Your Name]

Email 2: Early Access (1 week before)

Subject: Your early access is here 🔓

Hey [First Name],

You are on the list!

Starting [Date], you get:

• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

Preview what is coming:

[Shop Preview]

[Claim Early Access]

[Your Name]

Black Friday Week

Email 3: The Announcement (Monday)

Subject: IT IS HERE. 🚨 [X]% OFF Everything

Hey [First Name],

The moment you have been waiting for...

[X]% OFF Everything

No exclusions. No minimums. No kidding.

[Shop All Deals]

Valid: [Date] to [Date]

[Your Name]

Email 4: Early Bird (Tuesday)

Subject: First 24 hours = Double savings

Hey [First Name],

Double your savings for the next 24 hours:

[X]% OFF + [Y]% Extra for you

Code: [CODE]

[Shop Now]

⏰ Ends at midnight

[Your Name]

Email 5: Urgency (Wednesday)

Subject: Halfway there — Best sellers selling fast

Hey [First Name],

We are halfway through Black Friday!

Top sellers going fast:

• [Product 1] — Only [X] left
• [Product 2] — Selling every [Y] minutes
• [Product 3] — Lowest price ever

[Shop Best Sellers]

[Your Name]

Email 6: Reminder (Thursday morning)

Subject: Tonight at midnight: Price goes UP ⏰

Hey [First Name],

Quick reminder:

Your [X]% off ends at midnight.

Miss it and you pay full price.

[Complete Your Purchase]

[Your Name]

Email 7: Last Chance (Thursday night)

Subject: LAST CHANCE. 2 hours left. 🥺

Hey [First Name],

Two hours.

That is all that is left.

[X]% OFF Everything

Gone after midnight.

[Shop Now Before It Is Too Late]

[Your Name]

Cyber Week

Email 8: Cyber Monday Start (Friday/Saturday)

Subject: Cyber Monday starts NOW 🖥️

Hey [First Name],

Black Friday may be over...

But Cyber Monday is JUST BEGINNING!

[X]% OFF Tech + Digital Products

Code: [CODE]

[Shop Cyber Deals]

[Your Name]

Email 9: Cyber Monday Urgency (Monday)

Subject: 6 hours left. Cyber Monday ending. ⏰

Hey [First Name],

Six hours until Cyber Monday ends.

[X]% OFF

Last chance for the best deals of the year.

[Shop Now]

[Your Name]

Email 10: Final Hours (Monday night)

Subject: 1 hour left... 🥺

Hey [First Name],

One hour.

That is it.

[X]% OFF

Gone forever after midnight.

[Get Your Deals Now]

[Your Name]

Email 11: It Is Over (Tuesday)

Subject: Thank you! See you next year? 🙏

Hey [First Name],

Black Friday and Cyber Monday are officially over.

Thank you for shopping with us!

You saved: $[Total Saved] Orders placed: [X]

[View Your Orders]

We will be back next year with even better deals!

[Your Name]

Black Friday Email Best Practices

Timing Schedule

Subject Line Formulas

High-performing subject lines:

1. [X]% OFF [Everything/Category]
2. IT IS HERE.
3. [First Name], your exclusive offer
4. Best. Sale. Ever.
5. Last chance: Ends tonight
6. Going fast: [Product]
7. You saved $[X]!

Discount Strategies

Mobile Optimization

Must-have mobile features:

• Large buttons (44px+)
• Compressed images
• Scannable layout
• Clear CTAs
• Fast loading

Black Friday Email Templates

Template 1: The Announcement

Subject: IT IS HERE. 🚨 [X]% OFF Everything

Hey [First Name],

[Excited announcement]

[X]% OFF Everything

No exclusions. No minimums. No kidding.

[SHOP ALL DEALS]

Valid: [Date] to [Date]

[Your Name]

Template 2: The Urgency

Subject: Selling fast — [Product] only [X] left

Hey [First Name],

People are buying [Product] like crazy!

Only [X] units left

[Product Image]

[SAVE [X]%]

[SHOP NOW]

[Your Name]

Template 3: The Reminder

Subject: Tonight at midnight: Price goes UP ⏰

Hey [First Name],

Quick heads up!

Your [X]% off ends at midnight.

Miss it and prices go back up.

[COMPLETE YOUR PURCHASE]

[Your Name]

Template 4: The VIP Exclusive

Subject: 🌟 VIP, your exclusive [X]% off code

Hey [First Name],

As our VIP, you get early access:

[X]% OFF Everything

Plus:

• Early access to new products
• Free shipping
• Extended returns

Code: [CODE]

[CLAIM VIP DISCOUNT]

[Your Name]

Template 5: The BOGO

Subject: Buy 1, Get 1 FREE 🎁

Hey [First Name],

Best deal of the year:

BUY 1, GET 1 FREE

Any two items. Any size. Any color.

[SHOP THE BOGO]

Mix and match whatever you want!

[Your Name]

Black Friday Metrics to Track

Key Metrics

Daily Monitoring

• Revenue by hour
• Top products
• Cart abandonment rate
• Conversion by device
• Email performance

The Results

After implementing our Black Friday strategy:

• Revenue: $1.2M (+47% YoY)
• Email revenue share: 35%
• New customers: +67%
• Average order value: +42%
• Email ROI: 4,200%

"Black Friday emails are now our highest ROI campaign of the year."

**Get Black Friday Templates Today