7 Best Klaviyo Alternatives in 2026 (40-70% Cheaper for Ecommerce)
Klaviyo is the gold standard for ecommerce email — but at $170/month for 10,000 contacts, it's also the most expensive. Here are 7 alternatives that deliver similar ecommerce results at a fraction of the cost.
⚡ QUICK ANSWER: Best Klaviyo alternatives: GetResponse (best overall — AI + webinars, 33-54% cheaper), Brevo (cheapest — 62-85% cheaper), Mailchimp (most integrations), Omnisend (strong ecommerce), MailerLite (best free plan), ActiveCampaign (best automation), HubSpot (all-in-one).
Why Switch from Klaviyo?
- Pricing: Klaviyo is the most expensive email platform — $170/mo at 10K contacts, $720/mo at 50K
- No webinars: Klaviyo doesn't offer webinar hosting
- No AI email writer: Lacks AI content generation
- Limited landing pages: Klaviyo's landing page builder is basic
- SMS is extra: SMS marketing is billed separately, adding $20-50+/month
- Overkill for small stores: If email drives under $10K/month, you're overpaying
7 Best Klaviyo Alternatives
1. GetResponse — Best Overall Alternative
Why it's better: AI email writer, webinar hosting, 200+ landing page templates, product recommendations, and 33-54% cheaper.
| Feature | Klaviyo | GetResponse |
|---|---|---|
| AI email writer | No | Yes |
| Webinar hosting | No | Yes (100-500) |
| Landing pages | Basic | 200+ templates |
| Product recommendations | Yes (AI) | Yes (Creator plan) |
| Price at 10K contacts | $170/mo | $79-114/mo |
| Price at 50K contacts | $720/mo | $299-399/mo |
| Free plan | 250 contacts | 500 contacts |
Best for: Ecommerce stores that want AI tools + webinars + automation
2. Brevo — Cheapest Alternative
Why it's better: Unlimited contacts, per-email pricing, 62-85% cheaper than Klaviyo.
| Feature | Klaviyo | Brevo |
|---|---|---|
| Pricing model | Per contact | Per email sent |
| Unlimited contacts | No | Yes (Starter+) |
| SMS marketing | Extra $20-50/mo | Included |
| Price at 10K contacts | $170/mo | $25-65/mo |
| Price at 50K contacts | $720/mo | $57-275/mo |
Best for: Large ecommerce lists, price-sensitive stores, SMS + email needs
3. Omnisend — Strong Ecommerce Focus
Why it's better: Built specifically for ecommerce, includes SMS in all plans, Shopify-native.
Best for: Shopify stores that want ecommerce + SMS in one platform
4. Mailchimp — Most Integrations
Why it's better: 300+ integrations, recognized brand, good for stores that also sell on Amazon, Etsy, etc.
Best for: Multi-channel ecommerce sellers
5. MailerLite — Best Free Plan
Why it's better: 1,000 contacts free, simple interface, good for small stores just starting.
Best for: New ecommerce stores under 1,000 contacts
6. ActiveCampaign — Best Automation
Why it's better: Most powerful automation engine, CRM included, lead scoring.
Best for: Ecommerce + B2B hybrid businesses
7. HubSpot — All-in-One
Why it's better: CRM + marketing + sales + customer service in one platform.
Best for: Ecommerce businesses that need a full CRM + marketing suite
Pricing Comparison Table
| Platform | 10K contacts | 25K contacts | 50K contacts | vs Klaviyo |
|---|---|---|---|---|
| Klaviyo | $170/mo | $400/mo | $720/mo | — |
| GetResponse | $79-114/mo | $174-245/mo | $299-399/mo | 33-54% cheaper |
| Brevo | $25-65/mo | $37-145/mo | $57-275/mo | 62-85% cheaper |
| Mailchimp | $80-100/mo | $250/mo | $350/mo | 41-51% cheaper |
| Omnisend | $150/mo | $350/mo | $600/mo | 12-17% cheaper |
| MailerLite | $70-100/mo | $165-230/mo | $320-450/mo | 38-56% cheaper |
| ActiveCampaign | $79-145/mo | $225-325/mo | $375-575/mo | 15-54% cheaper |
Which Alternative Should You Choose?
- Best overall: GetResponse — AI tools, webinars, 33-54% cheaper
- Cheapest: Brevo — unlimited contacts, 62-85% cheaper
- Best for Shopify: Omnisend — Shopify-native with SMS
- Best free plan: MailerLite — 1,000 contacts free
- Best automation: ActiveCampaign — most powerful workflows
- Best all-in-one: HubSpot — CRM + marketing + sales
Our Top Recommendation: GetResponse
For most ecommerce stores switching from Klaviyo, GetResponse is the best alternative:
- 33-54% cheaper at every tier
- AI email writer (Klaviyo doesn't have)
- Webinar hosting (Klaviyo doesn't have)
- 200+ landing page templates (Klaviyo has basic)
- Product recommendations on Creator plan
- Shopify/WooCommerce integration
- Free plan (500 contacts — Klaviyo's is 250)
At 10,000 contacts: GetResponse $79-114/mo vs Klaviyo $170/mo — save $56-91/month.
Bottom line: Klaviyo is the best ecommerce email platform, but it's also the most expensive. If your store does under $50K/month, switching to GetResponse or Brevo can save you 33-85% while keeping 90% of the features. Use our Pricing Calculator to see your exact savings.
