Moosend vs Brevo 2026
These two compete for the same budget-conscious buyer but charge in opposite ways. Moosend meters your list; Brevo meters your sends. One of them is dramatically cheaper for your situation - the math is quick.
Moosend vs Brevo Compared
| Dimension | Moosend | Brevo |
|---|---|---|
| Pricing model | Per subscriber, unlimited sends | Per email, unlimited contacts |
| Free tier | Trial only | Unlimited contacts, 300 emails/day |
| Paid entry | ~$9/mo | ~$9/mo (5,000 emails) |
| Automation | All paid plans, deep | Standard tier (~$18/mo) |
| Segmentation | Best in budget class | Good |
| Transactional | Secondary | Core product, free tier |
| SMS | No | Native, cheap |
| CRM | No | Built-in free |
| Editor | Clean and capable | Functional, dated |
The Pricing Math
Run your own scenario:
Scenario A - 30,000 contacts, 1 newsletter/month: Brevo charges for 30,000 emails ($30-40). Moosend charges for 30,000 contacts (several times more). Brevo wins big.
Scenario B - 3,000 contacts, 8 sends/month: Brevo charges 24,000 emails ($20+). Moosend charges 3,000 contacts (~$25-30, unlimited sends). Roughly a wash, slight Moosend edge on features.
Scenario C - 10,000 contacts, 2 sends/week: Brevo's email volume explodes (~80,000 emails). Moosend's flat per-contact rate stays put. Moosend wins.
Rule of thumb: sends-per-contact-per-month under 2-3 favors Brevo; above that, per-contact pricing wins.
Feature Differences
Automation: Moosend's builder leads on depth - scoring, complex conditions, on-site behavior triggers. Brevo adds multi-channel steps (SMS/WhatsApp in the same flow) but locks automation behind a pricier tier.
Transactional: Brevo includes SMTP relay on every plan - even free. For apps needing order receipts plus newsletters on one bill, Brevo consolidates what Moosend handles as an add-on.
Ecosystem: Brevo bundles CRM, chat, WhatsApp campaigns, and push. Moosend stays email-focused but goes deeper on segmentation and analytics within email.
Deliverability: both solid; Brevo sells dedicated IPs at higher tiers for volume senders.
Verdict
- Brevo if: huge list + rare sends, need SMS/WhatsApp, want free transactional relay and CRM
- Moosend if: regular sending cadence, automation depth matters, e-commerce segmentation is core to your funnel
Deeper reads: Moosend review | Brevo review | Brevo vs MailerLite
