Sender vs Brevo 2026
The two most generous free plans in email marketing work differently: Sender gives you subscribers + automation free; Brevo gives you unlimited contacts + channels free. Your constraint picks the winner.
Sender vs Brevo Compared
| Dimension | Sender | Brevo |
|---|---|---|
| Free plan | 2,500 subs, 15,000 emails/mo | Unlimited contacts, 300/day |
| Free automation | Yes | No |
| Free CRM | No | Yes |
| Paid entry | ~$8/mo | ~$9/mo (5K emails) |
| Pricing model | Per subscriber | Per email, unlimited contacts |
| SMS | Cheap credits | Native + WhatsApp |
| Transactional | Yes | Yes, stronger API |
| Best for | Free automation | Big lists + channels |
Free Plans Head-to-Head
Sender free: 2,500 subscribers, 15,000 emails/month, automation, segmentation, forms. Best for: building a list that actually markets itself at $0.
Brevo free: unlimited contacts, 300 emails/day, CRM, transactional relay. Best for: storing a big database, sending occasionally, testing channels.
Sender's free plan sends more to fewer people; Brevo's stores more contacts but throttles daily sends.
Feature Differences
Channels: Brevo adds WhatsApp, chat, push, CRM natively. Sender adds cheap SMS. For multi-channel ambition, Brevo leads.
Automation: Both capable; Sender includes it free, Brevo charges. At free tier, Sender wins; paid, comparable.
Deliverability: Both solid at SMB scale. Brevo has deeper infrastructure (dedicated IPs on higher tiers) for volume senders.
Verdict
- Sender if: want automation free, list under 2,500, send regularly
- Brevo if: big list + rare sends, need CRM/WhatsApp/push, want unified channels
Both embarrass Mailchimp on free tiers. Pick by constraint: subscriber count (Sender) or channel breadth (Brevo).
Deeper reads: Sender review | Brevo review | Sender vs MailerLite
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